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Purpose Brands

Lauren Cody Named Orangetheory Brand President

As Orangetheory embarks on a new chapter with a focus on continued international growth, co-founder and CEO Dave Long will transition to co-chair and...

Orangetheory Launches New Brand Strategy, Eyes Inclusive Fitness

A new ad campaign kicks off a new era for Orangetheory that will include refreshed branding inside studios and across digital channels Orangetheory Fitness is...

Orangetheory, Anytime Fitness Unveil Parent Company, Name New CEO

Former Topgolf CEO Tom Leverton will lead Purpose Brands, a holding company comprising Orangetheory Fitness, Anytime Fitness and moreThe new company formed by the...

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