On the cusp of a new year, Planet Fitness has unveiled a limited-time offer for its U.S. gyms, reaffirming its strength training strategyPlanet Fitness...
New marketing tactics and a bigger focus on strength training equipment have analysts bullish on Planet Fitness’ future despite some headwindsPlanet Fitness’ strategy under...
Planet Fitness admitted it suffered a “fairly significant” drop in membership sign-ups after one of its gyms unleashed a media firestorm by allowing a...
For a month, bomb threats have been reported at various Planet Fitness locations across the United States following a concerted social media campaign against...
Nearly 30 Planet Fitness locations have received bomb threats since a customer was banned for raising concerns about a transgender gym-goer shaving in the...
As it turns out, Planet Fitness has better trans-inclusive locker room policies than most red states.The gym chain recently defended its decision to revoke...