Saturday, January 18, 2025
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Fitness Marketing

Planet Fitness Poised for Strong 2025, Analysts Say

New marketing tactics and a bigger focus on strength training equipment have analysts bullish on Planet Fitness’ future despite some headwindsPlanet Fitness’ strategy under...

Orangetheory Launches New Brand Strategy, Eyes Inclusive Fitness

A new ad campaign kicks off a new era for Orangetheory that will include refreshed branding inside studios and across digital channels Orangetheory Fitness is...

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