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Boutique Fitness

Pvolve President Talks 2025 Fitness Trends, Franchise Growth

Julie Cartwright sits down with ATN to discuss fitness trends, Pvolve’s partnership with Jennifer Aniston and the brand’s expansion plansPvolve enters 2025 as one...

F45 Partners with Magic Johnson to Promote Fitness Among Youth

F45 Training and Magic Johnson Enterprises join forces to help over 4,000 kids in underserved communitiesF45 Training has partnered with Magic Johnson Enterprises...

Orangetheory Launches New Brand Strategy, Eyes Inclusive Fitness

A new ad campaign kicks off a new era for Orangetheory that will include refreshed branding inside studios and across digital channels Orangetheory Fitness is...

New Xponential Fitness CEO Is Bullish on International Growth

CEO Mark King is on a mission to revamp the franchisee process and says Xponential will spend next year investing in different brands in...

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