Monday, December 23, 2024

Starring Asos, Tesco, Asda, and Walmart: the biggest retail technology news stores from July — Retail Technology Innovation Hub

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8. UK’s biggest grocer Tesco partners with Marketplacer to launch its new online marketplace

Marketplacer has partnered with Tesco to launch its new online marketplace.

Powered by Marketplacer’s software-as-a-service (SaaS) technology, this offers Tesco customers access to more third-party products online that complement its existing range, with the aim of giving people a one-stop-shop for everything they may need.   

The project, which commenced in June, will continue to expand, with the addition of further third-party sellers, over the months to come. Marketplacer’s platform will enable the supermarket to find and connect products from third party sellers at scale. 

Peter Filcek, Marketplace Director at Tesco, says: “We knew that we wanted to open up access to a wider range of products for Tesco customers; we could see customers were searching for products that we didn’t sell, and that we could be front of mind for.”

“It became clear that exploring this advanced technology for industry partnerships would be advantageous for the customer experience and ensure a seamless integration experience for our seller partners.”

9. Danish retailer Flying Tiger Copenhagen expands use of Xiatech Xfuze retail technology platform

Flying Tiger Copenhagen has renewed its partnership with Xiatech, the company behind Xfuze, a MACH certified composable integration and data management platform.

The Danish retailer, which operates 900+ stores around the world, will expand its use of Xfuze as part of a digital transformation push 

This includes expansion across its network of franchise and owned stores, boosting the way the company uses data, and embedding AI driven analytics and process orchestration throughout the organisation. 

The multi-year contract follows four years of a partnership when Flying Tiger Copenhagen selected Xiatech to accelerate the company’s integration and data centric digital transformation programme. 

“Xiatech has strengthened our technology foundation substantially, and they will continue to do so as Flying Tiger Copenhagen’s strategic integration partner. We look forward to continuing our successful partnership for years to come,” says Martin Jermiin, CEO, Flying Tiger Copenhagen.

10. Virtual dorm rooms: Emperia powered Walmart Realm experience reinvents back to college shopping

Walmart Realm, Walmart’s immersive commerce experience, is enabling college students to explore and shop five virtual dorm rooms inspired by social trends and curated by their favourite creators.

These trends, inspired by Pinterest Predicts and TikTok, include:

Sanrio curated by @jellybean.celine – a fantastical cotton candy and rainbow escape

Serene Retreat curated by @studymoofin – a cozy and comfortable soft living oasis

Royal curated by @trinityanitahh – serving smart and eclectic with a preppy, regal twist

Y2K curated by @thebeekid – a throwback to trends and products from the early 2000s

LoFi curated by @august (NPC RA) – a gamer’s paradise inspired by neon lights and arcades

Each dorm also includes a mini game, such as Byte-sized Crush in Y2K, surprises, like transporting inside a doll house in Royal, and native social content from the aforementioned creators, including @jellybelly.celine highlighting her curated products in Sanrio.

College students can also find and take advantage of a limited time Walmart+ student offer.

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