Monday, March 3, 2025

Starbucks axes 1,100 jobs in bid for US turnaround

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Chief executive Brian Niccol, who previously headed the Mexican food chain Chipotle, was brought into Starbucks last year to help turn the business around.

He has said he wants to see the company return to its roots as a coffee house.

The drinks set for the chopping block “weren’t commonly purchased, can be complex to make, or are like other beverages on our menu”, Starbucks said. The changes are due to go into effect on 4 March.

“We’re simplifying our menu to focus on fewer, more popular items, executed with excellence,” the company said on Monday.

“This will make way for innovation, help reduce wait times, improve quality and consistency, and align with our core identity as a coffee company.”

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