Poker legend Phil Hellmuth joins Rush Street as brand and content partner

Professional poker player Phil Hellmuth, the record-holder for most World Series of Poker tournament wins, is joining BetRivers as a brand and content partner delivering a variety of player experiences and entertainment across Rush Street Interactive’s casino, sportsbook and poker verticals and throughout RSI’s media-owned productions such as the BetRivers Network and the “Poker Night in America” poker show.

“Phil Hellmuth is a living legend whose influence extends far beyond the poker table to all gamblers, and we are excited to welcome him to the BetRivers family,” Rush Street Interactive CEO Richard Schwartz said in a statement. “Phil’s unmatched passion, dynamic personality and flair for entertainment make him the perfect ambassador as we continue to expand our offerings and elevate player experiences across our platforms.”

Hellmuth, who has 17 WSOP bracelets, will integrate his experiences across RSI platforms and media production properties, including:

• In-app promotions: Themed casino, sportsbook and poker events and challenges for players.
• Interactive entertainment: Hellmuth will host Live Casino Dealer events, provide sports betting commentary and lead interactive sessions for players and fans.
• VIP events and experiences: Appearances at in-person and online VIP tournaments and events, including an opportunity go to the Super Bowl in New Orleans with Hellmuth.
• Brick-and-mortar activations: Hellmuth will headline events at BetRivers land-based casino partners and is scheduled to participate in various tournaments at RSI casino partners, including Rivers Casino and Little River Casino.
• BetRivers Network collaborations: Hellmuth will play a prominent role in RSI’s entertainment media property, BetRivers Network, including appearances on flagship poker show production “Poker Night in America,” exclusive streaming events and other branded activations.
• BetRivers online poker: Participation in dedicated tournaments and content, including promoting RSI’s recently launched online poker platform developed in collaboration with poker professional Phil Galfond.

“Partnering with Rush Street Interactive and BetRivers is an exciting new chapter for me,” Hellmuth said. “Ever since meeting the Rush Street Interactive executive team in 2012, I have been a fan. I have been impressed with RSI’s moxie, will and determination to build a beautiful product—an online gaming experience that people love to use and play on.”