Launches, collabs, campaigns, and more: we’ve rounded up the news you may have missed in the fashion world this week.
PinkPantheress for Masha Popova
As we approach September — aka fashion month — our favourite designers and brands are putting in the work to whet our appetites. From Louis Vuitton’s newest ambassador announcement to Adidas’ Notting Hill Carnival launch, here are four bits of news you may have missed. Keep reading…
Louis Vuitton x Jude Bellingham
Jude Bellingham for Louis Vuitton
Style and sportsmanship go hand-in-hand. That’s why English footballer Jude Bellingham is the perfect addition to the LV family, who have announced their latest Friend of the House with a photography story by Gabriel Moses. In the images, we see Bellingham reflect his classic open arms celebratory pose — just as if he were scoring the winning goal. And there is certainly lots to celebrate with this partnership. “I’m excited to welcome Jude to the House,” Louis Vuitton Mens Creative Director Pharrell Williams shares. “His charismatic personality and what he has already achieved on his inspiring journey will add so much to our LVers community.”
Masha Popova x PinkPantheress
PinkPantheress for Masha Popova
There is nothing like discovering an artist you’re a fan of is also a fan of ours, but it’s not everyday that turns into a creative partnership. But luckily for us, for Masha Popova and PinkPantheress it did. While on tour in LA earlier this year, PinkPantheress took a break from the stage to star in the emerging London-based Ukranian designer’s AW24 campaign, GLI$TEN. Styled by Celestine Cooney and photographed by Zach Apo-Tsang, the campaign is dreamlike and eerie, taking viewers behind the glitz and glamour of a celebrity-lived world to the reality. “PinkPantheress is uncompromising in her sound and even in how she dresses. She knows who she is and what she wants, and that’s why I love her so much.”
PUMA x Skepta
Skope Forever Sneaker by PUMA x Skepta
The second drop of PUMA and Skepta’s Skope Forever Sneaker is here! Inspired by early-2000s footwear, the new variations include colourways “Beige” and “Black Ice,” with chrome accents and the PUMA x Skepta logo. Continuing the long-term partnership between the sports brand and award-winning artist, the drop is available to buy from Saturday 24th August 2024, online and at selected retailers.
adidas Original x Jamaica LFSTLR
Shenseea for adidas Originals
In other sportswear news, adidas Originals is celebrating Notting Hill Carnival with their new Jamaican Football Federation LFSTLR capsule collection. A celebration of the vibrant Jamaican community in London, it blends football pride with streetwear culture, manifesting in a retro-tinted lineup of tracksuits, shirts, and jerseys — all in the country’s colours of black, green, and yellow. Jamaican dancehall star Shenseea stars in the campaign. The adidas Jamaica LFSTLR collection is available from today online and at selected adidas stores and retailers.