English football’s golden boy Jude Bellingham has just been revealed as the newest face of Louis Vuitton’s men’s line, in a move the French house is calling “a union between style and sportsmanship”. Dropping the news this morning on Instagram, the 21-year-old footballer is only a “friend of the house” rather than a fully-fledged ambassador, but this only means that he’s probably not locked in a strict contract, and can step out in other brands as well. Despite this small detail, a Gabriel Moses-lensed campaign has accompanied the announcement, with the Real Madrid star wearing some sharp suits and a monogrammed jacket from Pharrell’s most recent Paris Fashion Week show.
Speaking of the boss, the creative director was also pretty over the moon about bagging Bellingham, and wrote a glowing review of his new LV signing. “I’m excited to welcome Jude to the House,” said Pharrell. “His charismatic personality and what he has already achieved on his inspiring journey will add so much to our LVers community.” Bellingham also echoed that elation in a newly released campaign video, adding that he’s “always wanted to wear all the newest Louis Vuitton stuff. You watch it in the music videos and on the runway, and you always hope that one day you can put it on.”
Check out the full campaign video below.