Travel management company Diversity Travel has recruited Joanne Bowden as its new chief technical officer.
Bowden, who has joined the UK-based TMC from Premex Group, becomes part of Diversity’s senior management team as it looks to improve its technology integration.
Diversity Travel, which specialises in the humanitarian, academic and not-for-profit sectors, has also appointed Dan Johnson as the TMC’s first head of engineering and Ben Dale as head of IT services.
Chris Airey, CEO of Diversity Travel, said: “We are thrilled to have welcomed Jo, Dan and Ben to the team this year, who will each play a central role in our growth plans and the strategic direction that Diversity Travel is heading into next year and beyond.
“Jo’s decades of experience in software engineering and passion for technology makes her the ideal person to drive operational efficiencies, future-proof platforms and customer-centric innovations.”
Diversity is looking to further develop its online booking tool and to “mature” other technology functions during 2025.
The company, which was ranked as the 17th largest TMC in the UK in 2024, received investment from Primary Capital in 2023, which will help to fund planned expansion in Europe and the US.