In March 2024, the website Dunning-Kruger-Times.com published an article that said a competitor of Planet Fitness acquired 350,000 new members following the news that a Planet Fitness location had expelled a female member for taking and sharing a photograph of another person in the changing room.
The woman said this person was a man and she was made uncomfortable by the person’s presence in the women’s changing room. The gym’s staff reportedly told her that the person was part of the LGBTQ+ community, had a right to be in the women’s locker room, and that it was she who violated the gym’s rules by taking the photograph.
The Dunning-Kruger Times article published after news of the incident went viral read:
Planet Fitness Competitor Gains 350k New Members Overnight: “We’re Giving Their Members a Free Year”
Planet Fitness made a huge mistake. A Bud Light-like goof. By allowing someone in a locker room based on what gender they want to be, they’ve offended a majority of Americans.
Their error, however, is a welcome one to PF’s largest competitor, Globo Gym International.
This item was not a factual recounting of real-life events. The article originated with a website that is part of the America’s Last Line of Defense network and describes its output as being humorous or satirical in nature. Its disclaimer, which includes a nod to Snopes, reads as follows:
Dunning-Kruger-Times.com is a subsidiary of the “America’s Last Line of Defense” network of parody, satire, and tomfoolery, or as Snopes called it before they lost their war on satire: Junk News.
Further, “Globo Gym” does not exist. It is a nod to the fictional gym from the 2004 movie “Dodgeball: A True Underdog Story.”
For background, here is why we sometimes write about satire/humor.