Antinol announced as The Cat Show Live headline sponsor | Pet Business World

New cat event The Cat Show Live has unveiled pet health brand Antinol as its main headline sponsor.

The Cat Show Live will host its debut event at NEC Birmingham on September 14, 2024 with an expected attendance of 3,000-5,000 cat enthusiasts.

The event will be hosted by Olympics medallist and animal lover Iwan Thomas MBE and attendees visiting the 250-capacity theatre will hear from speakers discussing topics including grooming, behaviour, health and the latest trends in cat care.

The non-competitive show is centred on responsible ownership, with four main areas including The Cat Village, Hope Alley, Retail Avenue, and Theatre Square.

Antinol is a natural joint and wellness supplement.

Elizabeth Lockwood, chief executive of brand owner Vetz Petz said: “”We’re delighted to kick-off our partnership with The Cat Show Live and can’t wait to be part of an event for cat owners that puts education, welfare and feline enrichment at the heart of its mission.

“We believe every cat deserves to live their best day, every day and an event like The Cat Show Live is uniquely positioned to help all cat owners find the resources (serious and fun) to enable their cat to do just that.”

Sam Marsh, co-founder of The Cat Show Live, added: “We are incredibly excited to have Antinol as our headline sponsor for The Cat Show Live. Their commitment to pet health aligns perfectly with our mission to promote Responsible Educated Cat Ownership.”