Head Digital Works (A23), India’s leading online skill-gaming company with more than 75 million registered players, today announced the launch of several new initiatives aimed at enhancing its online poker experience and responsible gaming measures.
One of the key launches is the A23 Poker new desktop app, designed to offer a more refined and immersive online poker experience. This app is targeted specifically towards professional poker players, providing advanced features and a seamless gaming interface tailored to meet the demands of professional gamers. By delivering a high-quality, user-centric platform, A23 continues to set the standard in the online poker industry.
In conjunction, the brand also rolled out a captivating campaign with the message, “Whatever is on your mind, let it show. No poker face, just play poker!” This campaign highlights the unique thrill of online poker, where players can freely express themselves without the need for a traditional poker face. This enhanced layer of excitement uplifts the overall gaming experience, setting A23 Poker apart in the competitive market. A23 has also released a new responsible gaming brand film that emphasizes the importance of taking breaks and playing responsibly.
“As we build our poker business, this launch is an important part of our commitment to delivering a great poker experience to India’s online poker community. Having said that, we continue to strive towards raising societal awareness on responsible gaming, now beyond rummy and via our poker vertical as well.” said Siddharth Sharma, Senior VP, Business Strategy, Head Digital Works. “At Head Digital Works, we believe in continuous innovation to provide the best gaming experience while promoting a balanced and enjoyable gameplay environment. These launches are a testament to our dedication to the online poker community and our efforts to lead the industry responsibly.”
These initiatives collectively reinforce HDW’s dedication to both innovation and responsible gaming, strengthening its position in the fast-growing online poker market in India. Their efforts demonstrate a balanced approach that prioritizes both player engagement along with a balanced gaming approach.