At CES 2025, several new tech products have emerged that promise to reshape consumer experiences. Samsung, LG, and HMD Global have each introduced groundbreaking innovations across AI-powered TVs, wireless technology, and next-gen audio devices.
Samsung’s Vision AI
Samsung at CES 2025 will unveil Vision AI. This new technology aims to turn ordinary screens into adaptive, AI-powered companions. Samsung Vision AI enhances user interaction by introducing personalised features such as “Click to Search,” which offers instant information about on-screen content, and “Live Translate,” which provides real-time subtitle translations. The system also includes “Generative Wallpaper,” allowing users to create dynamic, personalized visuals that fit their mood or the occasion.
The integration of Samsung Vision AI extends to smart home functionality. Through SmartThings, it offers features like “Home Insights,” which provide real-time household updates and safety alerts, and “Pet and Family Care,” which monitors the wellbeing of loved ones. These smart capabilities create a more connected, intuitive living environment. Additionally, the technology improves picture and sound quality, enhancing the viewing experience with real-time adjustments based on content and environmental factors.
Boat Nirvana X TWS earbuds
Indian audio brand boAt announced its Nirvana X TWS earbuds, which are designed for premium sound experiences. Featuring Knowles Balanced Armature drivers and Mimi’s personalised audio technology, the earbuds promise superior sound clarity. boAt also plan to unveil several other earbuds, including the Nirvana Crystl and Nirvana Ivy Pro, which are expected to launch in 2026.
LG 2025 OLED Evo TVs
Meanwhile, LG will present its new 2025 OLED Evo TVs, equipped with the latest Alpha 11 processor to deliver superior picture quality and immersive sound. The OLED TVs are designed with AI enhancements like AI Search, which offers contextual understanding for easier interaction, and Generative Image Gallery, which allows users to create custom backgrounds using voice commands. LG’s improved Brightness Booster Ultimate technology boosts brightness levels up to three times higher than conventional OLED models, making these TVs ideal for both dark and bright environments. LG also introduced wireless audiovisual technology with the M5 series, capable of transmitting high-definition audio and video without latency.
HMD Global OffGrid
Another notable reveal will be from HMD Global, which will launch the OffGrid accessory. This device, compatible with both Android and iOS smartphones, enables satellite connectivity, allowing users to send texts, check-in messages, and reach emergency services in areas without cellular coverage. This portable gadget caters to travellers and those seeking a reliable communication method in remote locations or during emergencies when conventional networks are down.
Google’s Eclipse Audio
Samsung Electronics will introduce Eclipse Audio at CES 2025, a 3D audio technology co-developed with Google. This system, based on Immersive Audio Model and Formats (IAMF) technology, optimises sound based on the device’s environment for an enhanced, immersive experience. IAMF is the first open-source audio standard supported by major companies, including Google and Netflix. Samsung will implement this technology across its 2025 lineup, from Crystal UHD to Neo QLED 8K models, with content accessible via the YouTube app.