JW Anderson is capitalising on the extreme popularity of Guinness with a capsule collection of jumpers and T-shirts made in collaboration with the Irish beer brand – and, it’s bound to be a sell-out success this Christmas.
There are four pieces in this streamlined capsule, including a knitted jumper, a sweatshirt and two T-shirts. A glimpse of the designs could be caught in JW Anderson’s men’s spring/summer 2025 show and in the women’s resort 2025 collection, but we had to wait until this month for all four designs to be revealed.
JW Anderson x Guinness Graphic jumper
JW Anderson x Guinness Logo jumper
JW Anderson x Guinness Printed t-shirt
This collection certainly capitalises on the beer’s cross-generational appeal. Although Guinness has always been popular, the beer is now touted as the ‘in’ drink of choice by Gen-Z, while still remaining a firm favourite with its long-standing and loyal fanbase – and has consequently become one of the best-selling pints in the UK.
The ready-to-wear collection comprises of a merino wool jumper, embroidered with the signature Guinness harp logo, as well as a heavy cotton sweatshirt with the brand’s name embellished in frothy pearls – a play on the beverage’s iconic foam head — sat above a print of a smiling pint.
The graphics come from iconic adverts from Guinness’ history and two feature the famous slogan: “Aren’t you glad you’ve had a Guinness”.
Celebrating the joy in shared experiences, the collection explores the duality of high fashion and more ‘humble’ everyday brands, a pairing which has proved lucrative of late — just look at Kate Spade’s collaboration with Heinz, Chopova Lowena x Hellmann’s and Anya Hindmarch with After Eight.
This isn’t the first time Anderson has turned his hand to brand collaboration either; the designer has previously seen success in his collections with Uniqlo and Converse, as well as working with artists such as Ian David Baker, though this marks the brand’s first foray into alcohol.
Speaking about the collection, Anderson shared his inspiration behind the pieces: “I’ve always been obsessed by Guinness and their advertising,” he said. “I think they are still today one of the greatest advertisers and I liked this idea of using their amazing graphics.”
Despite their tongue-in-cheek nature, the monochrome colourways make these workable and transitional wardrobe pieces, and we can see them appealing across the generations. Thankfully, you don’t have to wait long to snap them up – the collection launches worldwide this Friday.
The collection launches on Friday 15 November and will be available in person at certain JW Anderson stores and at jwanderson.com. Prices start at £155.