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Illustration: Ajay Mohanty
Flip through any academic journal, wade through an opinion piece on an online news site or its print cousin, or glance at a news headline and you see businesses claiming their innovative new product/service launch or governments proclaiming innovation-related investment or legislation. And you start wondering what all this frenzy about innovation is about.
When I query my business friends, they promptly reply that innovation is essential to help them differentiate their products or services from those of their competitors. When I query my friends involved in state- or national-level policy making, their prompt reply is that
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper